Branding the protest
Protest movement: Doei Blaftax!
In the Netherlands there is something called “hondenbelasting” which means a tax for dogs. I find it kind of funny but at the same time there is no clear reason as to why the tax exists. It all started in the mid-evil times when there was rabies. They collected the money to keep the dogs off the street.
The dog tax is now slowly disappearing but i thought it would be funny to design a protest for this “blaftax” so thats what i did. I took inspiration from cartoons and the humor of dogs in general.
I began sketching all types of dogs with different kinds of emotions and styles to see which approach i was going to take for the design.
Eventually i didn’t choose any of these sketches for the design which is also pretty funny. I actually used some quick sketches for the posters that were very loose handed and quick.
The original sketches